Collaborative strategy in small and medium industries Cucu Wahyudin(a), Agus Rahayu (b), Lili Adi Wibowo(c), Heny Hendrayati (d)
(a) Universitas Pendidikan Indonesia
Universitas Jenderal Achmad Yani Cimahi
(b),(c),(d) : Universitas Pendidikan Indonesia
Abstract
Small and medium industries (SMIs) are one of the ten national priority industries. SMIs have high resilience to crises, and have a faster recovery power than large industries. The performance of the SMIs is influenced by the ability to collaborate with various business entities, as a consequence of the B2B operations strategy. This study will examine collaboration strategies that mediate the influence of the qualifications of SMIs managers, which include expertise, experience, education and networking on company performance. The population of this study is small and medium industry supporting industrial clusters in one of the small industrial areas in the city of Bandung. There are 53 SMIs in the area. The number of samples that were observed with an accuracy of 5% were 23 companies, and in this study 30 SMIs were investigated. Data were collected by distributing questionnaires and interviews to the owners of SMIs or their management. To get a profile about the owners of SMIs, categorization is carried out based on age, gender, length of business, and activity in associations. Questions on the questionnaire include skills, experience, education, networking, collaboration strategies and company performance. The method used is path analysis and it is found that expertise and networking have a significant effect on collaboration strategies and company performance.
Keywords: Small and medium industries, collaboration, company performance
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
