Analysis and Design of E-CRM Information Systems at PT Nusantara Surya Sakti to Maintain Consumer Loyalty Arie Gunawan (a*), Munir (b), Wawan Setiawan (b), Chairul Furqon (b), Puspo Dewi Dirgantari (b)
a) Post Graduate School, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional
Jl. Sawo Manila No.61, RT.14/RW.7 Pasar Minggu Jakarta Selatan, 12520 - Indonesia
*arie.gunawan[at]upi.edu
b) Post Graduate School, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229 Bandung 40154 Jawa Barat - Indonesia
Abstract
As companies grow, the understanding of the importance of consumer data and the opportunities for its use is becoming more diverse. The marketing strategy in doing marketing also developed, which initially still used conventional methods to attract and retain consumers, turned into a systemized using E-CRM information system. This study aims to provide solutions to the problems faced by the company in order to maintain the relationship between PT Nusantara Surya Sakti and consumers. It is hoped that through the E-CRM information system, the relationship between consumers and companies will not end after the product purchase transaction is completed, thereby creating greater profits for the company.
