The Effect of Sales Force on Purchasing Decisions (Case Study of Sales Force at Auto2000 Jatiwangi Majalengka Branch) Andri Priatna*, Ratih Hurriyati, Hilda Monoarfa
Universitas Pendidikan Indonesia
Abstract
Abstract - The development of the automotive industry is growing very rapidly, thus increasing sales competition among its competitors. Companies need to know personal selling factors that can influence consumers in purchasing decisions for four-wheeled vehicles. This research is a descriptive study using a quantitative approach. The population used in this study were visitors to the Toyota Auto2000 Jatiwangi Majalengka exhibition which was held at the Grand Yogya Majalengka shopping center, while the samples were taken randomly as many as 40 people. Data collection in this study was carried out by distributing questionnaires. The data analysis technique used is simple linear regression analysis. The results in this study indicate that the personal selling variable has a significant simultaneous and partial effect on purchasing decisions for Toyota vehicles.
Keywords: Keywords: Personal Selling, Purchase Decision, Toyota, Auto2000
