Crafting The Service Environment at McDonald^s Restaurant Rifqi Zahran, Ratih Hurriyati, Heny Hendrayati
Universitas Pendidikan Indonesia
Abstract
The company was founded with one of the objectives to gain profit or profit. The profits derived from the production or services offered to the public. Profits will be reduced if there are competitors who have the same goals as the company. From the existing competition, each company has different advantages in achieving what is planned. The advantages of each company are highlighted to attract the interest of the public. One of the advantages that the company can provide to the public is by providing the best service for the people who will or have used their products. This will create consumer perceptions of what the company has provided. Global economic developments have now increased competition between companies and industries in the world. The winner in business competition is not the strongest or the biggest, but the one who wins the hearts of consumers. The main purpose of a business besides generating profit, is to create customer satisfaction. Values, attitudes, and perceptions of consumers will have an influence on satisfaction and even loyalty to a product or service. Providing satisfaction for customers is not an easy thing. By creating satisfaction for consumers, is the beginning of creating profits in the future. In addition, customer satisfaction will increase customer retention and lead to customer loyalty for a product or service.
Keywords: Service Environment, Purchase Interest, Customer Satisfaction
