Impact of E-Service Quality on Repurchase Intention
Rafaida Putri Rahmania (a*), Ratih Hurriyati (b), Heny Hendrayati (b), Lili Adi Wibowo (b).

a) Faculty of Business and Education Management, Indonesian University of Education
Jalan Setiabudhi 229, Bandung 40154, Indonesia
*rafaida[at]upi.edu
b) Faculty of Business and Education Management, Indonesian University of Education
Jalan Setiabudhi 229, Bandung 40154, Indonesia

Abstract

This study aimed to determine the measurement of e-service quality on repurchase intention on the Sociolla cosmetic sales website in developing its marketing strategy, primarily related to improving and increasing repurchase intention through e-service quality. The method used in this study uses a descriptive quantitative verification approach. The sample was 100 respondents, using a non-probability sampling technique and simple random sampling. The results of this study indicate that e-service quality has a significant positive effect on the repurchase intention of consumers on the Sociolla website. This means that the better the e-service quality of Sociolla, the higher the possibility that consumers will be interested in buying back products through Sociolla.

Keywords: E-Service Quality, Repurchase Intention, Sociolla

Topic: Marketing Management