Development of digital marketing strategies in micro, small and medium enterprises in Tasikmalaya Regency
Laksmie Wulan Enies, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo

Universitas Pendidikan Indonesia

Abstract

Rapidly expanding information technology has an impact on the community by enabling a range of commercial endeavors, both big and small, to be known to the world^s public. The most noticeable effect is that it can enhance sales volume and profit in addition to being known. The goal of this research is to examine community product firms^ digital marketing tactics and to create e-Commerce-based distribution channels for micro, small and medium enterprise in Tasikmalaya region. With the existence of social media, some of micro, small and medium enterprise have started to receive a lot of orders, so that sales volume is increasing rapidly compared to sales in the old way. Digital marketing is seen as the best medium as the most effective means of promotion and efficient and able to increase sales volume significantly.

Keywords: Digital Marketing, SMES, Sales Increase, Home Industry

Topic: Marketing Management