PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS OF INTENTION IN SHOPPING ONLINE BANDUNG
Mohamad Reza Nurpratama (1*), Ratih Hurriyati (2), Aceng Gima Sugiama (3), Bambang Widjajanta (4), Rini Larasati Irawan (5)

1) Universitas Pendidikan Indonesia
*mohamadrezanurpratama[at]upi.edu
2) Universitas Pendidikan Indonesia
ratih[at]upi.edu
3) Politeknik Negeri Bandung
gima.sugiama[at]polban.ac.id
4) Universitas Pendidikan Indonesia
bambangwidjajanta[at]upi.edu
5) Universitas Pendidikan Indonesia
ririn[at]upi.edu

Abstract

Keywords: Online Shopping- Intention to Use- Perceived Ease to Use- Perceived Usefulness.

Topic: Marketing Management