THE EFFECT OF INFORMATION QUALITY AND ONLINE CUSTOMER REVIEW ON INTENTION TO USE
Lisnawati, M. Aris, & R. Hurriyati

Universitas Pendidikan Indonesia

Abstract

This study aims to determine the effect of Information Quality and Online Customer Review on Intention to Use. The type of research used is descriptive and verification, namely by describing and explaining the variables studied and then drawing conclusions. The dependent variables in this study are Intention to Use (Y), Information Quality (X1) and Online Customer Review (X2) as independent variables. The population in this study were visitors to the Zomato website in Indonesia. The research method used in this research is the explanatory survey method. The data analysis technique used to determine the influence and relationship in this study is multiple regression analysis techniques and hypothesis

Keywords: Online Customer Review, Intention to Use, Information Quality

Topic: Marketing Management