STRATEGIES FOR HALAL INDUSTRY DEVELOPMENT THROUGH STRENGTHENING GLOBAL COMPETITIVE HALAL MSMEs OF TASIKMALAYA MUNICIPALITY
Agus Wahyudin, Syarip Hidayat

Universitas Pendidikan Indonesia

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in developing a nation^s economy. In addition to economic growth and employment, this kind of business also plays a role in distributing the results of development. This strategic role is highly considered by the national government in the context of developing the sharia economy national. Tasikmalaya Municipality as part of West Java province which has a great opportunity to become the axis of the sharia economy has great potential in the form of halal Micro, Small, and Medium Enterprises (MSMEs) in supporting the development of a national sharia economy that has a vision of becoming the world^s leading sharia economic center. As an area with a large Muslim population with a large and diverse number of MSMEs, it turns out that halal MSMEs in Tasikmalaya municipality have not been able to compete globally. This study has the main objective of establishing a strategy for strengthening halal MSMEs in the Municipality of Tasikmalaya which is globally competitive to support this vision. The method used is descriptive statistical analysis through structured questionnaires, in-depth interviews, with key persons, and analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT). From the results of the SWOT analysis, strategies that can be developed to increase the competitiveness of halal MSMEs in Tasikmalaya Municipality in supporting the halal industry are increasing halal MSME certification, increasing the qualifications of halal MSME human resources, using modern and appropriate technology to meet halal MSME product standards, strengthening linkages with industry (downstream), diversifying halal MSME products, increasing the role of religious and educational institutions for halal MSME product literacy to the Muslim community, increasing the role of fintech for financing and certification of halal MSME products and their marketing, building synergies with related institutions for halal MSME prod

Keywords: Strategy, Sharia Economy, Halal Industry, UMKM, SWOT

Topic: Strategic Management, Entrepreneurship and Contemporary Issues