THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, IMAGE OF DESTINATIONS AND TOURIST FACILITIES ON THE DECISION TO VISIT AT SARI ATER HOTEL & RESORT SUBANG WEST JAVA
Thalita Syifa Fatimah, Ratih Hurriyati, Heny Hendrayati

Universitas Pendidikan Indonesia UPI

Abstract

This research aims to find out and explain the magnitude of the influence of Electronic word of mouth, Citra Destination, and Tourist Facilities on the decision to visit visitors at Sari Ater Hotel & Resort both simultaneously and partially. This research plan uses description and verification methods. The population in this study was visitors to the Alam Sari Ater Hotel & Resort Incidental Hot Spring attractions. The sampling technique used in this study was probability sampling with 300 respondents. The sampling technique used is purposive sampling. This study used SEM (structural equation model). The findings in this study are that electronic word of mouth have a positive and significant influence on visiting decisions. The destination^s image has been a positive and significant effect on the decision to visit. Tourist facilities have positive and significant effects on the decision to visit. Overall the image of the destination has a dominant effect on visiting decisions rather than the electronic word of mouth and tourist facilities

Keywords: Destination Image, Tourist Facilities, E-WOM, Visiting Decision

Topic: Marketing Management