Sustaining Organizational Change Trajectory: The Role of Charismatic Rhetoric Leadership Model towards Turnover Intention during Organizational Changes
Shanty Herawastuti (a*), Dr. Yasmine Nasution (b)

University of Indonesia
Master of Management
Faculty of Economics & Business
Jalan Salemba Raya 4
Jakarta , DKI Jakarta, Indonesia

Abstract

Organizational life has become an inevitable feature of various changes. The COVID-19 Pandemic shows that organizations are forced to be ready to respond and adapt to any unexpected changes when they abruptly faced with condition to change existing operating standards as well as structures. When it comes to adapting business processes and work models, a capable company is one that is tough, agile, and innovative, which requires leaders with the courage and ability to change direction quickly and motivate and influence their employees to follow and support the changes. Because employees frequently perceive changes in an organization as a threat and risk to their self-identity and purpose, leaders need to portray change as something that is not a threat and that changes are required for the organization^s sustainability. This research aims to investigate whether a charismatic rhetoric leadership model is effective to soften employee intentions to leave the company even during the organizational changes. Data is collected through an online survey to 240 respondents and is analysed using Structural Equation Modelling Partial Least Square (SEM PLS). The results shown that charismatic rhetoric leadership is quite effective in influencing employees to stay even during organizational changes.

Keywords: Leadership Style, Charismatic Leadership, Affective Commitment to Change, Organizational Identification, COVID-19 Pandemic, Organizational Changes

Topic: Organizational Behavior, Leadership and Human Resource Management