The Influence of Marketing Public Relations and Service Quality of The Decision to Purchase Services at PT Trans Kreasindo Productions
Ketthy Margaret Silaban (1*), Endang Sulistyarini (2),Beby Karina (2)

1) Master of Management Student, Postgraduate School of Universitas Sumatera Utara
2) Lecturer, Universitas Sumatera Utara
* Corresponding author. Email : margaretslbn[at]gmail.com

Abstract

This study discusses how the influence of Marketing Public Relations (MPR) and service quality on Event Organizer companies which are for the sustainability of the company. Event Organizer companies must be able to maintain Marketing Public Relations (MPR) and the quality of their services to consumers. Marketing Public Relations (MPR) is part of a company^s public relations and also plays a role in building consumer confidence in the company^s image. Public trust can also be built by providing correct and transparent information to the public. In this study, apart from Marketing Public Relations (MPR), Service Quality is also an important factor in achieving competitive advantage. To achieve the desired service quality, service managers need fulfillment efforts in order to build relationships with costumers, basically the quality of services provided by service providers is aimed at fulfilling the needs and desires of consumers or customers of these services. The formulation of the problem of this research is whether Marketing Public Relations and Service Quality have an influence on Service Purchasing Decisions at PT Trans Kreasindo Productions. This research uses a qualitative approach and descriptive research type with a case study research method. The results of this study indicate that Marketing Public Relations and Service Quality have an influence on Service Purchasing Decisions at PT Trans Kreasindo Productions.

Keywords: Marketing Public Relations, Service Quality, Purchasing Decisions

Topic: Marketing Management