THE AMBIGUITY OF INFORMATION OVER PARIS FASHION WEEK ON THE TRUST OF MS. GLOW RESELLERS
Halimah Zahrah

a) Universitas Pendidikan Indonesia
Jalan Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
b) Faculty of Economics and Business Education

Abstract

This study aims to determine the influence of the ambiguity of information posted on Instagram @msglowbeuty on claims that they will appear at the Paris Fashion Week event on the trust of resellers in the city of Bandung in buying and selling products back to the consumer. This type of research is descriptive and quantitative. The analysis unit studied was ms Glow resellers in Bandung, active on Instagram social media. The sample studied was 100 respondents. The sampling technique uses Cluster Random Sampling. Technical Data Analysis using Simple Linear Hypothesis-Regression Test by testing Determination Coefesient (R2), T-Test, F Test. Instrument Test using Validity & Reliability analysis. The analysis tool uses SPSS 26. The results of the study found that Ho was accepted and H1 was rejected stating that there was no significant influence of the contribution between the variables of Information Ambiguity (X) on the trust (Y) of resellers in the city of Bandung.

Keywords: Ambiguity of information, Trust, Reseller, Paris Fashion Week

Topic: Strategic Management, Entrepreneurship and Contemporary Issues