APPLICATION OF AN EXTENDED MODEL OF GOAL-DIRECTED BEHAVIOR TO THE EFFECT OF COVID-19 VIRUS RISK PERCEPTION AND VACCINE IMPLEMENTATION ON THE INTENTION TO STUDY OFFLINE
Gatot Iwan Kurniawan (a*), Ratih Hurriyati (b), Disman, Dani Dagustani (c)

(a) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
* gatot.iwan[at]ekuitas.ac.id
(b) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
(c) Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
(d) Sekolah Tinggi Ilmu Ekonomi Ekuitas
JL. P.H.H. Mustopa No.31 Bandung
West Java, Indonesia

Abstract

The goal of this study is to look at students^ plans to study offline during the Covid-19 pandemic. The extended goal-directed behavior model (EMGB) is used in this study, which integrates two constructs: perception of Covid-19 risk and Covid-19 vaccination. The information was gathered using an online poll that included 362 respondents from 67 universities across Bandung. Subjective norm and pleasant anticipated emotion had a substantial impact on the willingness to study offline, according to the findings. Meanwhile, the desire was unaffected by attitude or apparent behavioral control. The desire and behavioral intention are not directly affected by the impression of the covid-19 virus^s risk, but the perception of the Covid-19 vaccination is significant. The study^s findings offer government authorities, university administrators, and the pandemic response committee realistic advice on how to facilitate educational activities during a pandemic.

Keywords: covid-19, vaccine, study offline, model of goal-directed behavior

Topic: Marketing Management