TRIPLE LAYERED BUSINESS CANVAS MODEL AS A STRATEGY FOR IMPROVING MSME BUSINESS PERFORMANCE IN WEST JAVA
Ratih Hurriyati- Ahim Surachim- Sulastri- Lisnawati

Universitas Pendidikan Indonesia

Abstract

The development of the Indonesian fashion industry has entered the era of fast fashion, where public demand for fashion needs continues to increase, and nowadays fashion is not just a body protector, but has become a social status. In fact, 60% of local fashion products are still inferior to foreign products, even though the total gross domestic product (GDP) in the textile and apparel industry has an average increase of 2.8% in the last ten years, in addition to the difficulty of competitiveness for MSME actors due to environmental impacts. Fashion where 20% of the water waste to the world today comes from the fashion industry. This needs to be addressed immediately by implementing an effective and environmentally friendly business strategy. The method used for this research is to use a qualitative approach using the descriptive analytical method. Strategy formulation techniques use SWOT analysis and Triple Layered Business Model Canvas (TLBMC) for environmental and social oriented development of Yan An SMEs. Through the application for the TLMBC method to Yan An, it is hoped that it can produce a new value based on environmental and social aspects. This new value can later become product differentiation that can be used as a long-term strategy to overcome competitiveness. This strategy is carried out in order to increase capital from an investment plan or to follow up on the acquisition strategy that has been decided for the next process. The application of the triple layered business model canvas (TLBMC) can help SMEs to create new value.

Keywords: Fashion industry, SWOT analysis, triple layered Business Model Canvas

Topic: Marketing Management