Staycation Model of Hotel Visitors in Bandung
Novia Yuliarni (a), Ratih Hurriyati (a), Bambang Widjajanta(a), Dimas Yudistira Nugraha(b)

a)Sekolah Pascasarjana Universitas Pendidikan Indonesia,
*noviayuliarni[at]upi.edu, rhurriyati[at]upi.edu, bambangwidjajanta[at]upi.edu

b)Entrepreneurship Department, BINUS Business School Undergraduate Program,
Bina Nusantara University, Bandung Campus,
Bandung Indonesia
*dimas.nugraha[at]binus.edu

Abstract

The purpose of this study is to determine the relationship between perceived value to visitor loyalty by mediating visitor satisfaction and the relationship between perceived value and price perception by mediating visitor satisfaction. This study uses quantitative methods by distributing questionnaires to respondents who have stayedcation in the city of Bandung. The results of this study show interesting results, namely the relationship between perceived value to visitor satisfaction, visitor loyalty and price perception. Limitations in this study are that this research focuses more on how the role of price and value is felt by visitors who do staycations. The novelty of this research is that there is still no research that focuses on visitor perceptions of the staycation concept.

Keywords: Perceived Value- Visitor Satisfaction- Visitor Loyalty- Price Perception

Topic: Marketing Management