The Effect Of Entrepreneurial Knowledge On Business Success In Micro, Small And Medium Enterprises (MSMEs)
Nizar Alam Hamdani, Anita Fatimah

Universitas Garut

Abstract

This study discusses the effect of entrepreneurial knowledge on business success in micro, small and medium enterprises (MSMEs). The population in this study was micro, small and medium enterprises (MSMEs) in Garut Regency. Researchers used a causal research design on 58 respondents. The data analysis technique used was simple linear regression with SPSS 25 application. Primary data was obtained by distributing questionnaires and secondary data was collected through literature study. Entrepreneurial knowledge had a positive and significant effect on business success. The value of the coefficient of determination was 16.6% while the remaining 83.4% was explained by other variables not included in this study. This research has practical benefits for business actors to increase the success of their business.

Keywords: Entrepreneurial Knowledge, Business Success, MSMEs

Topic: Strategic Management, Entrepreneurship and Contemporary Issues