Factors Affecting Continuance Intention to Reuse Telemedicine Application
Elizabeth Stefani Sitohang

Master of Management, Faculty Economics and Business, University of Indonesia

Abstract

The aim of this research is to identify the main factors predicting the satisfaction with Telemedicine Applications and customers^ intention to reuse such applications in Indonesia. To reach this goal, a survey was built using specific constructs to measure the perception of Telemedicine Applications, the extended version of Unified-Theory-of-Acceptance-and-Use-of-Technology (UTAUT) and combined with the perspectives of perceived privacy, perceived security, and trust. The sample was composed of 235 populations who have used Telemedicine Applications from different backgrounds and data were analyzed using Partial Least Approach.
The research results confirm that performance expectancy, hedonic motivation, and trust have positive and significant impact on e-satisfaction- performance expectancy, habit, and e-satisfaction have positive and significant impact on continuance intention to reuse- perceived security have a positive and significant impact on trust- also e-satisfaction have a positive and significant impact on habit. The path analysis results confirm the partial mediating roles of e-satisfaction in the relationship between performance expectancy and continuance intention with habit in the relationship between e-satisfaction and continuance intention. Moreover, the full mediating roles of e-satisfaction in the relationship between hedonic motivation and continuance intention with trust and e-satisfaction in the relationship between perceived security and continuance intention. This research presents practical implications relevant to academics and practitioners working in areas related to Telemedicine Applications.

Keywords: UTAUT2, Perceived Privacy, Perceived Security, Trust, E-satisfaction, Continuance Intention, Telemedicine Applications

Topic: Marketing Management