Influence Of Sosial Media (Instragram) and Destination Image to Increase Tourist Visit Interest to Tourist Objects cpugg (Ciletuh Palabuhanratu Unesco Global Geopark)
Andri Mauladi

UPI (Universitas Pendidikan Indonesia)

Abstract

Influence Of Sosial Media (Instragram) and Destination Image to Increase Tourist Visit Interest to Tourist Objects cpugg (Ciletuh Palabuhanratu Unesco Global Geopark)

Purpose: research to determine the extent of the influence of social media Instagram and destination image in increasing tourist interest in tourist visits to CPUGG (Ciletuh Palabuhanratu Global Geopark).

Design/methodology/approach: Research Design The type of research used in this research is explanatory research. The variables studied in this study consisted of three variables, namely the independent variable, namely social media Instagram, the intervening variable, namely the image of the destination, and for the dependent variable, namely interest in visiting. Data collection methods and measurement scales in this study used a questionnaire, using the Structural Equation Modeling Structural Equation Model (SEM) analysis tool in the AMOS application.

The results of the study: Instagram social media had a positive and significant effect on visiting interest, Instagram social media had a positive and significant effect on destination image, destination image had a positive and significant impact on visiting interest, and Instagram social media had a positive and significant impact on visiting interest mediated by image. destination.

Keywords: CPUGG-DISPAR Kab. Sukabumi

Topic: Marketing Management