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Social Media Communication and Its Influence on Innovative Work Behavior: The Mediating Role of Work Engagement a) Magister of Management Program, Faculty of Economics and Business, University of Indonesia, Jakarta Abstract Innovation plays a critical part in organizations as its role in contributing to organization successes through sustaining business in highly competitive market as well as gaining competitive advantage. Therefore, organizations must provide and support its employee to innovate. However, Indonesia^s rank in Global Innovation Index held by INSEAD in 2021 shows poor performance for business sophistication, which measures how conducive a company or organization is to supporting innovative activities within. Several studies found that an organization^s success in innovation is also supported by its employee^s motivation in doing innovation activities such as generating ideas, promoting ideas, and implementing them (innovative work behavior) and found that work engagement among employees can support innovative work behavior. A recent study on work engagement trying to analyzed the relationship between social media communication, which its usage has been popular due to work from home or remote working method nowadays and found that both work-related and non-work related communication on social media influence work engagement on employee. This study is trying to explore work engagement as mediating role in the relationship between social media communication and innovative work behavior. This quantitative study uses primary data from 300 employees working in different companies through an online questionnaire This research contributes to knowledge about the influence of the use of social media for communicative purposes and employee innovative work behavior. Keywords: innovative work behavior- work engagement- social media communication Topic: Organizational Behavior, Leadership and Human Resource Management |
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