Characteristics of LinkedIn Users in Obtaining Career Benefits
Lazuardyna Ulfa Ramadhanty, Dr. Elok Savitri Pusparini S.E., M.M

Universitas Indonesia

Abstract

The use of Social Networking Sites (SNS) activities has recently increased along with technological advances and human limitations in interacting face-to-face caused by the COVID-19 pandemic. One of the SNS platforms that facilitate professional relationships is LinkedIn. This study aims to further explore the behavior of Networking in using LinkedIn^s Social Networking Sites (SNS) related to the personal characteristics specifically Extraversion and Protean Career Orientation traits in obtaining career benefits. By using sample that focuses on LinkedIn users in Indonesia aged 25-34 years which is the age of dominance of LinkedIn users, this research was conducted using a mixed-mode quantitative method from LinkedIn profile characteristics and questionnaire. Data were collected from 615 respondents that have filled the questionnaire and confirmed as the valid LinkedIn users in Indonesia. In Addition, this research categorized the usage of LinkedIn by dividing into two dimensions, Active Scope and Passive Consumption by looking at the respondents profile characteristics. In general, results showed that the data from the survey responses as well as the LinkedIn profiles supported the proposed model.

Keywords: Social Networking Sites- Career Benefits- Extraversion- Protean Careeer Orientation- Networking- LinkedIn

Topic: Organizational Behavior, Leadership and Human Resource Management