EFFECT OF E-COMMERCE ON BUSINESS GROWTH IN MSME ENTREPRENEURS JEANS CIHAMPELAS BANDUNG
Dian Herdiana Utama

Universitas Pendidikan Indonesia

Abstract

For several years e-commerce has become a major concern for economic observers because it has an important role in the digital era related to business growth. The purpose of this study was to find out the description of e-commerce and business growth in MSME entrepreneurs Jeans Cihampelas and the description of e-commerce on business growth. A survey was conducted on SME Jeans Cihampelas entrepreneurs in Bandung City with a population of 63 jeans entrepreneurs. The results of the study using path analysis revealed that e-commerce had a positive influence on business growth for MSME entrepreneur Jean Cihampelas, Bandung City. This is indicated by the value of farithmetic > ftable which is 31.844 > 2.56 which causes Ho rejected. This means that e-commerce is a fairly good trigger simultaneously for business growth. This shows that the better the knowledge about e-commerce, the better the growth of the Cihampelas jeans SMEs business in the city of Bandung. Business processes at the MSME scale are expected to use an understanding of e-commerce more incentives so that they can increase business growth.

Keywords: E-Commerce, MSME, Business Process

Topic: Marketing Management