MARKET ANALYSIS ON MAN MADE TOURIST ATTRACTION IN INDONESIA
Haryadi Darmawan

Politeknik Pariwisata NHI Bandung

Abstract

Tourism has become one of the national leading economic sector that is currently targeted for 20 million tourists and foreign expend at 240 trillion rupiah in 2019. Tourism can be defined as a series of multidimensional and multidisciplinary activities as a form of the needs of each person and the country and interaction between tourists and the local community, fellow travelers, Government, Local Government, and employers. Based on such understanding, the Republic of Indonesia government sees that the tourism sector as a business activity both macro (destination scale) and micro (scale enterprise / business unit).

According to the National Statistic Berau (BPS,2013), the total of national domestic tourist has reached 250.036.370 travel activities with the dominant motivation is visiting relative (57%) and recreation (22%). When they are doing their recreation, there are three (3) type of destination that has been their main destination- nature, culture and manmade. The man made destination has become the second largest motivation (14,6%) compare to the nature destination (20,75%).
Manmade tourist attraction has become the main attraction for domestic tourist especially attraction that is related to water (water park), animal (zoo) and theme park. From the observation, manmade tourist attraction has developed mostly in the capital city of Indonesia and the region and has become the main attraction for family segment. This aim of this research is to define the behaviour of the of the tourist that can be use in developing the market and the man made attraction.

This research conducted by descriptive methods using the descriptive and explanatory survey towards 100 respondents (domestic tourist) every province in 13 provinces in Indonesia. The main variable for the research are geographical, demographic, physiological and behavioristic aspects.

The interesting result of this research are 1) the domestic tourist mostly are only traveling inside the provinc

Keywords: manmade attraction and domestic tourist

Topic: Marketing Management