ANALYSIS ON THE BENEFIT OF PERSONAL BRANDING AND PROFESSIONAL NETWORKING ON LINKEDIN MEDIA TOWARDS HIRING DECISIONS : EMPLOYERS PERSPECTIVE
ANGELA CHRISTINA U H, MONE STEPANUS PHD

UNIVERSITAS INDONESIA

Abstract

In 2020, Covid-19 has been designated by the World Health Organisation as a pandemic. The United Nations and respective government authorities have declared lockdowns and physical distancing to contain the spread and the number of people infected. All business sectors are forced to change the system that runs in their organisations from offline to online, including in the recruitment of human resources. The method change that occurs is to digitise all forms of recruitment including using social media as a recruitment tool, but not all companies believe in the effectiveness of Social Media as a recruitment tool. Social Media focusing on the implementation of recruitment, LinkedIn, lauds the benefits of personal branding and professional networking that can be used by job seekers. With this being said, the main objective as to why this research was carried out is in order to minimise errors in recruitment. Through this study, researchers will explore employers perspectives using a qualitative approach with a purposive sampling method. Researchers will do an interview with a total 10 employers from various industries to get their perspectives. This study aims to provide a reference for companies in the effectiveness of LinkedIn media on hiring decisions made by companies and provide an overview of the giver, the results of the research provide an overview that is in line with the goal, as proven by the high presentation of recruitment using LinkedIn social media as an online reference method recruitment done by the company. LinkedIn media users or job seekers must really present personal branding and professional networking in the LinkedIn media.

Keywords: Online Recruitment- Social Media- LinkedIn- Personal Branding- Professional networking- Hiring Decision

Topic: Organizational Behavior, Leadership and Human Resource Management