Leadership Challenge in Maintaining the Travel Business during the Covid-19 Pandemic Ina Veronika Ginting1,, Indriyani Handyastuti2, Andri Faskal Tarigan3, Melani Angelina4, Trizmayanti Putri Nugraha5
Manajemen Bisnis Perjalanan, Politeknik Pariwisata NHI Bandung
Abstract
Nearly 90% of travel agent companies closed due to the absence of tourist movements. The company was forced to make great efficiency to maintain the travel agent business not only in Indonesia but also in the world. The leadership of travel agents needs to respond to the crisis of the impact of Covid-19 in maintaining the travel business. This requires the professional ability of the company^s leadership in maintaining the business. Some travel agents who can survive are also trying to find strategies to create positive activities and increase the motivation of all company employees. Therefore, the purpose of this study is to determine the competence of travel agent leaders and travel agent company leadership strategies in maintaining human resources during the pandemic. This study uses a qualitative approach. Data collection techniques were carried out by conducting semi-structured interviews and documentation studies with analysis techniques in the form of reduction, presentation and concluding the data found from dept interviewed to the leaders of Travel Agency Company. The location of this research is Bandung, Jakarta, Sukabumi and Malang. The result of this study is the leaders need to adapt 5 (five) practices competencies of leadership to survive during the Covid-19 Pandemic crisis. All the competencies of leaders can be applied by supporting of the strategies. The strategies are maintaining the human resources, the opportunities for finance, innovation for new working system, develop new business products by market needs. The implication of this research are expected that travel agency leaders will have the competencies and strategies to adapt other business crisis situation with strategic of company goals, visioning, risk taker and sense of entrepreneurship.
Leadership Competencies, Strategies in Crisis Times, Travel Agents, Covid-19 Pandemic
