The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention Gamma Bhakti Pradana (1*), Ratih Hurriyati (2) , Heny Hendrayati (3)
1) Universitas Pendidikan Indonesia
2) Universitas Pendidikan Indonesia
3) Universitas Pendidikan Indonesia
Abstract
Karimunjawa National Park is faced with low behavioral intentions from visiting tourists. Low behavioral intentions can harm a tourist destination. The main purpose of this study is to prove the influence of memorable tourism experiences on behavioral intentions in Karimunjawa National Park during the adaptation period of new habits. This study focused on measuring the memorable tourism experience of behavioral intentions in Karimunjawa National Park, especially in improving the development of Karimunjawa National Park marketing strategies. The data collection method uses questionnaires. The sample was obtained from 110 respondents using purposive sampling techniques. The respondents in this study were Indonesian domestic tourists who had visited Karimunjawa National Park during the adaptation period of new habits. The statistical analysis used in this study is a multiple linear regression analysis techniques using the SPSS 26 application. This study showed that the seven-dimensional memorable tourism experience had a simultaneous and partial effect on behavioral intentions.
Keywords: Memorable Tourism Experience, Behavioral Intention, Karimun Jawa National Park
