The Effect of Financial Literacy and Investment Experience on Investment Decisions Eded Tarmedi, Yulia Ratih, Sulastri
Abstract
This study aims to obtain findings about the effect of financial literacy and investment experience on investment decisions. The type of research used is descriptive research, and the method used is quantitative with purposive sampling technique with a total of 100 respondents with the object of this research is the user of the Bibit investment platform. The data analysis technique used in this research is multiple regression analysis technique with the help of SPSS 22.0 for windows program. The findings obtained in this study indicate that the financial literacy variable and the investment experience variable have a positive and significant effect on investment decisions. Where the level of financial literacy of respondents who invest using the Seed investment platform is high. Based on the results of this study, it can be concluded that the higher the level of financial literacy, and the longer the experience of an investor, the better the investment decisions will be.