The Influence of Service Quality and Academic Culture on Student Satisfaction During the Covid-19 Pandemic Saifurrahman Iman Pratomo, Ratih Hurriyati, Heny Hendrayati, Dedy Suryadi
Universitas Pendidikan Indonesia
Abstract
This study aimed to determine the effect of service quality and academic culture on student satisfaction at the PTO FPTK UPI study program during the COVID-19 pandemic. The number of respondents was 32 PTO study program students from the 2019-2021 class. This study uses service quality and academic culture as exogenous variables, while student satisfaction is endogenous. Data analysis used multiple linear regression, which was processed using SPSS 23 and Microsoft Excel. The research findings partially show a significant effect between service quality and student satisfaction, although there is no significant effect on academic culture. While these two factors simultaneously have a substantial impact on student satisfaction.
Keywords: service quality, academic culture, student satisfaction
