Strategic Partnership Ecosystem for Sustainable Superior Performance for MSMEs Irvan Husein Kusumah, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo
Universitas Pendidikan Indonesia
Abstract
This paper extends strategic partnership ecosystem theory by testing how aspects of the local business environment affect micro, small medium enterprise into sustainable superior performance.
The background of the research begins with changes in the global, domestic and regional strategic environment that have a huge impact on the business sustainability of MSMEs.
The current condition of the competitiveness of MSMEs in Tasikmalaya City still varies between sectors, market access is not optimal both online and offline, digitization in the MSME sector is not optimal, MSME data and policies have not been integrated, financing gaps and MSME capabilities, as well as digital literacy and public financial inclusion. still relatively low. In the midst of protectionism and nationalism of each country^s products, rising world commodity and food prices, increasing concerns regarding sustainable eco development, alternating geopolitical risks and the risk of taper tantrums and the potential for uneven economic recovery in developed markets and emerging markets in the global environment, accompanied by changes in the strategic environment. Domestic and regional economies such as the economy in Indonesia are still in the recovery stage, interest rates are still relatively low, the widespread use of e-commerce, market places and digitization, and the enactment or application of the Job Creation Law are challenges for the sustainability of MSME businesses.
Expectations for the contribution of MSMEs to the economy through increased turnover, digitalization that supports productivity, financing, market expansion and MSME data integration, as well as achieving digital literacy and financial inclusion targets nationally.
The research method used is a qualitative approach and contextual techniques regarding the transfer of knowledge that occurs in the strategic partnership ecosystem. This research was conducted in the City of Tasikmalaya with a focus on MSME^s leading commodities
Keywords: Strategic Partnership Ecosystem, Sustainable Superior Performance of MSMEs
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
