Omni Channel^s Preferences To Strengthen Tourism Villages As Eco Tourism Destinations Yeni Yuniawati, Rini Andari, Gitasiswhara, Rijal Khaerani
Universitas Pendidikan Indonesia
Abstract
The occurrence of the Covid-19 pandemic has accelerated the digitization of the world at all aspects and levels. The tourism industry is one of the most affected sectors. This can be seen from the decrease in the number of tourist visits which also have a direct impact on various jobs in the tourism sector. For the recovery of the tourism sector, the government seeks to gradually open tourist attractions starting from the application of the CHSE (cleanliness, healthy, safety, and environmental sustainability) protocol in tourist attractions and normalization by increasing market interest. One of the programs that have been implemented is the Virtual Travel Fair.
The use of virtual tours is very helpful in conveying information about the location of an area or tourist destination. Information media can virtually increase the attractiveness of visitors (Setiawan, 2019). Virtual tours can be a solution in promoting Tourism Villages in the midst of the Covid-19 pandemic. The wider digital marketing strategy is expected to restore tourist visits. Therefore, tourism managers must realize that digital marketing is a very important marketing model in attracting tourists.
Nowadays tourist destination managers must understand and master digital marketing as one of the most effective marketing products and services. Digital marketing using the internet not only benefits marketers to simplify and expand their marketing reach, but is also very useful for tourists to make it easier for them to choose and get the information they need about tourism products and make it easier for them to order and buy.
Tourist villages are currently one of the attractive choices for domestic and foreign tourists. Tourists will tend to avoid crowded places and choose natural attractions and tourist villages are considered to have these criteria. The number of tourists using multiple channels is also increasing, making it a complex challenge for destination managers to provide a smooth and optima
Keywords: Omni channel, digital marketing, tourism village, tourism destinations
