Visiting Experience to Amusement Park for Young Visitors: How Can They Be Affected? Eko Susanto (a*), Hari Mulyadi (b), Chairul Furqon (b), Mega Fitriani Adiwarna Prawira (c)
(a) Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia- Jurusan Administrasi Niaga Politeknik Negeri Bandung
(b) Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia-
(c) Politeknik Pariwisata NHI Bandung
Abstract
This study aims to predict the loyalty model of young amusement park visitors, composed of visitor experiences, partial factors of service quality, and technology adoption. The study used the Partial-Least Square (PLS) Structural Equation Model by surveying 192 amusement park visitors in Indonesia. This study has conclusively found that the loyalty model of amusement park visitors can be significantly influenced by the visiting experience factor, which is built on assurance, responsiveness, convenience, and usefulness of technology. An amusement park is a special place for young people in developing countries to enjoy the latest technological advances, and there is even an element of learning in their visiting activities. Uniquely, in developing countries, a visit to the amusement park becomes an experience that is closely related to learning the latest technology while looking for thrill sensations. The results of this study can be pragmatically used to strengthen the integration model of service quality theory and the Technology Acceptance Model in the universe of consumer behavior. For amusement park managers, this study provides simple suggestions on suitable operational designs for young visitors.
