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Consumers^ Behavioral Intentions to Use E-Wallet: Applying the Unified Theory of Acceptance and Use of Technology (UTAUT)
Resa Anwar1,* Ratih Hurriyati2, Bambang Widjajanta3, Vanessa Gaffar4, Heny Hendrayati 5

Universitas Pendidikan Indonesia


Abstract

Abstract-- The purpose of this study was to measure and determine the extent of intentional sustained behavioral when using an e-wallet application. This research was conducted using a data collection method with a questionnaire of 100 active consumer respondents using application e-wallet. Samples were taken using the contour formula. Testing the quality of the data in this study used the validity of the data, namely the validity test and the reliability test. The data were analyzed using multiple regression analysis tools. The results of this study: that after the test results have been carried out after analyzing that of the four supporting variables of Performance Expectations, Business Expectations, Social Influences and Facilitating Conditions, the significance of the variables is greater. Performance Expectations (0,013<0.05), Business Expectations (0,046< 0.05), Social Influence (0,000< 0.05) Facilitator Conditions (0,013<0.05). Therefore, the Unified Theory of Acceptance and Use of Technology (UTAUT) Model is very dominant on behavioral intention.

Keywords: UTAUT Behavioral Intentions Application E-Wallet

Topic: Marketing Management

Plain Format | Corresponding Author (Resa Nurlaela Anwar)

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