DIGITALIZATION OF THE ECONOMY AND TRADITIONAL MARKET ECONOMIC BEHAVIOR IN IPS PERSPECTIVE Tetep*- Alni Dahlena- Nizar ALam Hamdani- Triani Widyanti- Ade Suherman
Institut Pendidikan Indonesia Garut
Abstract
The phenomenon of economic digitization has penetrated into every aspect of economic activity, this phenomenon has caused fundamental changes in the economic behavior of Indonesian people, especially in Garut Regency. This study examines the behavior of the traditional economy in conditions of economic digitization and the impact of economic digitization on changes in economic behavior in traditional societies. The sample used in this study were economic actors in the traditional market of Garut by using survey techniques on 50 traditional market traders. The results showed that economic digitization activities did not have a significant impact on the economic behavior of traditional market economic actors by 58.5%. Emotional and social ties together are more formed in traditional market economic actors by 73.5%. This research is an important part of showing that traditional market economic actors cannot be replaced by the economic digitization system because of the emotional and social ties in addition to having different segments. Therefore, it is necessary to emphasize the regulatory criteria that can manage the development of this economic digitalization as well as to maintain the behavior of traditional market economic actors in the future.
Keywords: Digitalization Economic, Traditional Market- Economic Behavior- Social Studies
