ONLINE SHOPPING (OLSHOP), ECONOMIC LITERACY AND STUDENT CONSUMPTION BEHAVIOR IN THE ERA OF ECONOMIC DIGITALIZATION Tetep*, Alni Dahlena, Galih Abdul AFM, Lina Siti Nurwahidah, Mega Indah S
Institut Pendidikan Indonesia
Abstract
The phenomenon of online shopping is increasingly mushrooming, some are done with postpaid and prepaid (COD). This is a new symptom in economic activity due to the development of the digital economy which can cause symptoms of consumptive behavior or lazy behavior in students. This study aims to find out 1) How online shopping becomes the shopping orientation of social studies education students at the Indonesian Institute of Education, 2) whether online shopping affects the economic literacy of social studies education students at the Indonesian Institute of Education, 3) whether the existence of online shopping has an impact on the consumptive behavior of study program students. social studies education at the Indonesian Institute of Education, 4) whether the existence of online shopping has an impact on economic literacy and consumptive behavior of students in the social studies education study program at the Indonesian Institute of Education. The results show that 76^8% of students often do online shopping activities, while there is a decrease in economic literacy by 43.2% and online shopping has an impact on consumptive behavior by 52.5% while online shopping together has an effect on economic literacy. and consumptive behavior by 47.5%. There needs to be education and knowledge related to economic digitization and online shopping habits so as not to cause a decline in economic literacy and an increase in consumptive behavior by providing guidance and training or education services
