ANALYSIS OF SUPPLY CHAIN MANAGEMENT IMPLEMENTATION FOR CREATIVE INDUSTRY IN BANDUNG Izson Tanaka(a)- Katlea Fitriani(b*)
(a) (b*)Faculty of Economics, Parahyangan Catholic University
Abstract
The level of efficiency remains low, leaving the majority of the creative industry sub-sector vulnerable to business continuity if changes and improvements in the aspect of production inputs are not made. Supply chain management is one of the sciences that can help to overcome inefficiency. The concept of supply chain management can help small and medium-sized businesses achieve the desired levels of production efficiency. This research aims to understand the Supply Chain Management model in ten creative industry players in Bandung through the assessment rubric analysis method. The assessment rubric used in this study is analytic scoring. The assessment was carried out by scoring the dimensions of supply chain management that have been assigned to ten creative industry players in the city of Bandung. In this study, there are 3 dimensions of supply chain management used, namely: strategic supplier partnership, customer relationship, and information sharing. According to the study^s findings, the strategic supplier partnership dimension is the least noticed, while the customer relationship dimension is the most valued by the creative industries in Bandung.
