Analysis of Improvement Strategies Towards Agen Perisai Personal Selling Performance in BPJS Ketenagakerjaan North Sumatra Region Dwita Ramadhini, Sukaria Sinulingga, Beby Karina
Universitas Sumatera Utara
Abstract
The number of workers registered as participants in BPJS Ketenagakerjaan only reached 42% of the working workforce (according BPS Indonesia data for February 2020). This is a challenge for BPJS Ketenagakerjaan in achieving its strategic plan targets. One of the strategic steps of BPJS Ketenagakerjaan management in an effort to accelerate the expansion of BPJS Ketenagakerjaan participation with the establishment of the Penggerak Jaminan Sosial Indonesia (Agen Perisai). However, there is a performance gap among ^Agen Perisai^, some are able to get participants with the appropriate number of targets, but some do not manage to reach the target. The ability of personal selling is thought to be one of the factors behind the phenomenon. The study is conducted with an objective of identifying effect of sales skills namely: interpersonal skills, salesmanship skills and technical skills on improvement sales performance of ^Agen Perisai^ to sale product BPJS Ketenagakerjaan in North Sumatra Region. The sampling uses random sampling. The respondent used here were the ^Agen Perisai^ from 7 branch that still active until December 31, 2021. The data collected with questionnaire. The data analysis techniques in this study uses multiple linear regression analysis. The study was identified that interpersonal skills, salesmanship skills and technical skills have influences on sales performance of ^Agen Perisai^.
