THE ROLE OF SOCIAL CAPITAL IN A CREATIVE ECONOMY Lili Dianah1- Tetep2*- Nizar Alam Hamdani3, Asep Suparman4, Saddam Maulana5
1,2,4,5 Institut Pendidikan Indonesia Garut
3 Universitas Garut
Abstract
This study aims to determine the role of social capital in developing students^ creative economy in learning social sciences. This study used descriptive research. The subjects were students of SMP Negeri (State Junior High School) 3 Lembang, grade 9 which consisted of 12 groups and each group consisted of 4 people. The results of the study show that social capital has a positive and significant effect on students^ creative economy. Groups that have social networks can sell products very high, selling 80%-90%, compared to groups that do not have social networks. Groups that have confidence in their group members are able to sell products ranging from 60% -90%. Thus the role of social capital in social network indicators and trust has a strong role in product sales. Old products that are not innovated in terms of shape, taste, color such as colenak, grilled sticky rice and getuk lindri are difficult to sell, while products that have creativity are sold more than 50%.
Keywords: Social capital, Creative economy, Social sciences
