Factors Affecting The Adoption of Solar Home System Technology in Indonesia Andika Raharjo (a*), Maya Ariyanti (a), Heppy Millanyani (a)
a) Faculty of Economic and Business, Telkom Univeristy, Bandung, Indonesia
*andikanurfajri[at]student.telkomuniversity.ac.id
Abstract
Electricity consumption is increasing every year. Unfortunately, this increase is not supported by the supply of electricity-producing natural resources such as oil and coal. Therefore, it is necessary to start using renewable natural resources to produce electricity. One of the renewable natural resources that can produce electricity is sun or solar energy.
Indonesia has a lot of potential for solar energy. The Indonesian Ministry of Energy and Mineral Resource has set a target for the use of solar energy through sales and purchase of Solar Power Plants. Unfortunately, from the start it was planned in 2010 the sales and purchase of the solar power plant has not been met yet. One of the reasons this target has not been met yet is because the interest in adopting, buying, and using the solar power plant of Indonesian people is still considered low.
The present study aimed to examine the factors that affect peoples interest in adopting the Solar Home System Technology (solar power plant that are installed in peoples homes) based on the TPE framework (Technology, Personal, and Environment) and their repurchase intention whether buying another solar home system or increasing the capacity installed. The data will be collected from in-depth interview with customers or users of the home solar system in Indonesia.
Based on previous research, the Technology, Personal, and Environment aspect is affecting peoples interest in adopting new technology. The repurchase intention is mostly affected by their satisfaction and after sales service from the technology provider. This research suggests the government and companies that operating in renewable energy to enhance peoples awareness about technology, personal, and environmental aspects of the solar home system.
Keywords: Renewable Energy- Solar Home System- Electricity- TPE Framework- Technology Adoption- Repurchase Intention
