Achieving Innovation Performance: Does Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matters? Ahmad Johan(1), Agus Rahayu(2), Lili Adi Wibowo(3)
(1) Student of Doctoral Program, Department of Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia
(2,3) Lecturer, Department of Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia
Abstract
The purpose of this study is to examine the influence of entrepreneurial technology opportunism on innovation performance through the mediating role of organizational readiness and the moderating role of environmental dynamism. This study is a carried out using quantitative approach. The population of this study is creative MSMEs in Yogyakarta, Indonesia, which is then chosen using purposive sampling, thus the total number of samples are 215 MSMEs. The data is collected through distributing questionnaire to the respondents. The data obtained is then processed and analyzed using conditional process analysis with SPSS macro-PROCESS. The findings of this study prove that: (1) Entrepreneurial technology opportunism positively influences organizational readiness- (2) Organizational readiness positively influences innovation performance- (3) Organizational readiness mediates the influence of entrepreneurial technology opportunism on innovation performance- and (4) Environmental dynamism negatively moderates the influence of entrepreneurial technology opportunism on organizational readiness. This study is expected to contribute to MSMEs actors in Yogyakarta, to implement integrated marketing system in digital platform in order to drive their innovation performance.
