A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application Senny Luckyardi, Ratih Hurriyati, Bambang Widjajanta
Sekolah Pasca Sarjana, Doktor Ilmu Manajemen
Universitas Pendidikan Indonesia
sennyluckyardi[at]upi.edu, ratih[at]upi.edu, bambangwidjajanta[at]upi.edu
Abstract
The purpose of this research is to perform a bibliometric analysis in terms of consumer behavior using VOS viewer software. Descriptive quantitative method was used in the research. The data used in this study was searched based on the keyword ^Consumer Behavior Research^ on Google Scholar using publish or perish software. From the search results, we found 998 articles published in the 2018-2022 range. The results show that research on consumer behavior increases in 2018-2021 but decreases significantly in 2022. In conclusion, this study shows the importance of conducting bibliometric analysis, especially in the field of consumer behavior. It is hoped that this research can be a reference for further research in conducting and determining the research theme.
Keywords: Customer Behavior, Bibliometric analysis, VOS Viewer Software, Research
