Talent Management Strategy Development to Improve Business Performance in Batik Industry Abdurokhim (a*), Agus Rahayu (b), Lili Adi Wibowo (b)
(a) Universitas Pendidikan Indonesia
*abdu.ocim[at]gmail.com
(b) Universitas Pendidikan Indonesia
Abstract
This study aims to examine the model for developing talent management strategies in the Batik industry in Cirebon, West Java Province, Indonesia. This study analyzes the appropriate variables to build the quality of the workforce through talent management that can improve business performance. This study uses quantitative methods and is analyzed using SEM Smart PLS 3.3.3 The sample in this study is 327 workers ranging from craftsmen, marketers to managers who work at the Trusmi Cirebon Batik Industry Center. Data collection techniques were carried out by distributing questionnaires online and offline. The results of the study show that through a talent management development strategy, it is able to increase the expertise and involvement of the workforce, both as craftsmen and marketers, through a structured education and training process in building the capabilities of human resources in the batik industry. The talent management strategy has a positive and significant impact on improving business performance in the batik industry, because batik craft requires experts in carrying out business operations. To improve the capability and quality of the workforce in the batik industry, management and employees must involve and prioritize their support, active participation, and commitment in operations.
Keywords: Talent Management Strategy- Business Performance- Strategic Development
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
