The Effects of E-Service Quality and Perceived Risk on Purchase Decisions Using the PayLater Payment Method Kharisma Dearika Irsanyya (a*), Ratih Hurriyati (b), Heny Hendrayati (c)
Program Studi Manajemen Pascasarjana
Universitas Pendidikan Indonesia
Abstract
The PayLater feature has become a more convenient and straightforward alternative to digital credit payments. However, the growth of this credit card service users is typically unstable and occasionally begins to decline. Multiple types of complex requirements are believed to make it difficult for users to comply. This study aims to study the effect of service quality and perceived risk using the PayLater payment method on purchase decisions for e-commerce services, as well as the impact of e-service quality and perceived risk on purchase decisions using the PayLater payment method among people in West Java. This research employs a descriptive quantitative approach. In order to collect data, a questionnaire was distributed online via Google Form to as many as 30 social media users in West Java. All data processing in this study was performed using Microsoft Excel 2013 and SPSS 26 software for Windows.
Keywords: Kualitas Pelayanan Digital (E-Service Quality), Persepsi Risiko (Perceived Risk), Keputusan Pembelian (Purchase Decision), Paylater
