THE IMPACT OF UKRAINE^S WAR ON RUSSIAN PRODUCTS^ PURCHASE AND BOYCOTT INTENTION: AN INDONESIAN^S PERSPECTIVE Usep Suhud (a), Mamoon Allan (b)
(a) Faculty of Economics, Universitas Negeri Jakarta
(b) Faculty of Archeology and Tourism, Jordan University
Abstract
There are no products with brands originating from or affiliated with Russia circulating in Indonesia. However, the impact of the Russian attack on Ukraine deserves to be studied in the context of consumer behaviour. This study measures the effect of consumer animation and product judgment on Indonesian consumers^ purchase intention and boycott intention of Russian-made products. Data is collected in Jakarta by involving consumers over the age of 20. In total, 216 participants took part in this study. The data were processed by applying exploratory factor analysis and a structural equation model. As a result, consumer animosity plays a significant role in shaping product judgment, purchase intention, and boycott intention. In addition, product judgment also significantly influences purchase intention and boycott intention.
Keywords: Boycott intention, consumer boycott, Indonesian consumers, product judgment, Ukraine^s war
