SWOT analysis of online teaching of social media marketing in the Uzbekistan state higher education institutions
Sanjar Mirzaliev(a*), Iroda Hojiyeva(b), Gulnora Abdurakhmanova (c), Kongratbay Sharipov (d)

a) Research and innovations department, Tashkent State University of Economics, I. Karimov Str., 49, 100066, Tashkent, Uzbekistan s.mirzaliev[at]tsue.uz
b) PhD student, Tashkent State University of Economics, I. Karimov Str., 49, 100066, Tashkent, Uzbekistan
c) Vice-rector of Research and innovation affairs, Tashkent State University of Economics, I. Karimov Str., 49, 100066, Tashkent, Uzbekistan
d) Rector, Tashkent State University of Economics, I. Karimov Str., 49, 100066, Tashkent, Uzbekistan

Abstract

At a time when the digital economy is booming, many industries have become online and connected to the Internet. Efficient social media marketing being an integral part of the digital economy, faces growing interest as digitalization of higher education speeds. State higher education institutions, comprising the large part of the education system in Uzbekistan are lagging behind in the implementation of hybrid learning. The article analyzes the current state-of-the-art of teaching of social media marketing tools in the state higher education institutions in Central Asia, and Uzbekistan in particular, with the special focus on the development of a tight relationship between academia and industry. Article proposes a novel method of online teaching with institutional, cultural and economical aspects of the Uzbekistan education system.

Keywords: social media, blended learning, higher education, ICT, Uzbekistan

Topic: STEM Education