Value Implications, Development Status and Optimization Path of Digital Transformation of China^s Sports Service Industry
Ming Lou

Henan University

Abstract

Through literature method and logical analysis, the value and problems faced by the digital transformation of Chinese sports service industry are explored, and the path of digital transformation is proposed. The value of digital transformation of China^s sports service industry: responding to the digital China strategy- helping to upgrade the consumption of sports industry- promoting the development of governance mechanism of sports industry. Difficulties faced: poor industry linkage mechanism and insufficient effective supply- insufficient digital talents in sports industry and inefficient technology transformation- low brand awareness and trade barriers still exist. Transformation path: improve sports service industry data statistics, promote digital infrastructure, build a composite sports service talent training system, and integrate into the international sports service digital market.

Keywords:

Topic: Sports market and industry