The real dilemma and the necessary path of the revitalization of rural sports culture in China
CHEN Yang(a*), KONG Qing-bo(b), ZHANG Xiao-yu(a),ZHANG Xin-jun

Abstract

The revitalization of sports culture is the key to promoting the high-quality development of rural sports in China. Use research methods such as literature and field research to explore the practical dilemma of the revitalization of rural sports culture in China, clarify the basic ideas, and then choose the correct revitalization strategy. The study believes that the value implication of the revitalization of Rural Sports Culture in China is that the revitalization of rural sports culture is an inherent requirement for promoting the construction of healthy and beautiful villages, the revitalization of rural sports culture is the essence of rural cultural revitalization, and the revitalization of rural sports culture is the source of promoting the high-quality development of rural sports. The practical dilemma of the revitalization of China^s rural sports culture is the lack of governance subjects, the misalignment of value functions, and the deviation of role positioning. The basic idea for the revitalization of China^s rural sports culture is to build a solid rural sports material culture, shape the rural sports spirit culture, strengthen the rural sports system culture, and establish a sports behavior culture. The strategy for revitalizing China^s rural sports culture is to optimize the rural public sports culture service system, improve the inheritance system of traditional rural sports culture, establish a rural sports culture governance community, promote the high-quality development of sports culture industries with rural characteristics, and cultivate cultural brands of rural sports events.

Keywords: China- Rural sports culture- The revitalization of sports culture

Topic: Sport and culture in Asian societies