Research on the integration path of Asian Sports Culture under the background of big media era

College of Physical Education, Shanxi Normal University, Taiyuan, Shanxi 030000

Abstract

This paper analyzes and studies the communication of Asian sports culture under the background of big media era by using the method of literature and logical analysis combined with relevant theories of communication. Asian sports culture has advantages and disadvantages in the era of big data, but also faces opportunities and challenges. The research points out that in the era of big media, the communication of Asian sports culture should make full use of its own advantages, grasp opportunities and meet challenges. 1. Make full use of the advantages of relevant policies and big data systems. At the same time, in the process of development, it is necessary to strengthen the links between industries in different countries and regions, and promote the balanced development of Asian sports culture industry structure. 2. The government actively leads Asian sports cultural values and enriches Asian sports philosophy. We should make use of the online and offline linkage effect prompted by the ^Big Media +^ plan to rationalize the structure of communication subjects and optimize the benefits of Asian sports culture communication under big data. 3. Strengthen and perfect the management system, deepen the communication content, and improve the quality level. Relevant departments should formulate relevant policies and regulations and clarify supervision rules. 4. Give full play to the advantages of news media in the era of big media, and expand the dimension of sports culture communication in Asia. We media and network social media cover mass communication, interpersonal communication, network communication and organizational communication. Making full use of the advantages of news media communication in the era of big media is of great significance for expanding the dimension of sports culture communication in Asia.

Keywords:

Topic: Traditional sports and physical culture in Asia