Research on Sports Communication Between the Chinese Mainland and Taiwan --Since the Founding of the People^s Republic of China
Sun Yi

Anhui Normal University

Abstract

Now, the Taiwan question has almost become the focus of the entire Asian region. As a part of Chinese territory, although Taiwan has a special relationship with the Chinese Mainland, they have been maintaining close ties and cooperation. In the 1970s, China broke the cold relations with the United States through ping-pong diplomacy and completed a diplomatic breakthrough, which was also acclaimed as promoting the big ball (the earth) with the small ball (the ping-pong ball). As an important way of cultural, policy and political exchanges among countries and regions, sports has always been attached of great importance by the Chinese government. This paper collects information on the exchange and cooperation of sports culture, sports events and sports talents between the Chinese Mainland and the Taiwan region since the founding of the People^s Republic of China, and combines the policies formulated by the Chinese Mainland for the Taiwan region in different periods, compares and summarizes the impact of policy changes in different periods on cross-strait sports communication and the impact of sports exchanges on cross-strait relations. By reviewing the cross-strait sports communication and summarizing the experience, the paper can generate valuable suggestions to contribute to cross-strait relations and research in the field of sports communication.

Keywords: Sports exchanges- Sports communication- Cross-strait relations- Taiwan and the Chinese mainland

Topic: Sports policy and development