Research on the International Promotion and Exchange of Chinese National Traditional Sports Culture
bo zhao

Abstract

The international promotion and exchange of national traditional sports culture is conducive to enhancing my country^s cultural self-confidence and showing China^s unique cultural image. Through the method of documentary materials and logical analysis, the research shows that the traditional national sports culture faces in international promotion and exchanges: the inheritance chain of traditional sports culture is broken- the separation of the outer core and inner meaning of traditional sports culture- the lack of traditional sports culture communication content - The dilemma of the single channel of traditional sports culture promotion. Suggestions: build an international traditional sports culture adhering system to enhance influence- improve international promotion and communication skills to increase attractiveness- enrich traditional sports culture communication content and improve penetration- expand international promotion and communication channels and expand radiation.

Keywords: traditional sports- sports culture

Topic: Traditional sports and physical culture in Asia