Research on the cultural comparison between Chinese open and Wimbledon Championships based on the theory of cultural hierarchy
Zheng Yanhong

Henan University

Abstract

Based on the theory of cultural hierarchy, this paper makes a comparative analysis of the match culture between the China Open and Wimbledon Championships from the outer material culture, the middle institutional culture and the inner spiritual culture, to explore the successful experience of Wimbledon Championships culture and provide reference for the construction of China Open culture. Research conclusions: Wimbledon Championships material culture shows the simplicity and tradition- Wimbledon Championships system culture reflects the British people^s strict and cautious attitude towards life- Cultural connotation of spiritual competition is deeply respected and recognized by the fans, meets the emotional needs of the audience. Research implications: 1) Combine the Chinese traditional sports culture, form the material culture of China Open with Chinese characteristics- 2) Upgrade the organization and management level of the China Open in an all-round way, mold the system culture of China Open- 3) Propagate the positive spiritual and cultural connotation of the China Open, improve the influence of the China Open.

Keywords: China Open 、Wimbledon、theory of cultural hierarchy、event culture

Topic: Comparative analysis of sport in Asian societies and other sports cultures and traditions